Par is run by Jacqueline Kavanagh, a commercial strategist and partnerships leader known for launching new revenue streams and getting big creative ideas sold.

She’s worked across culture, media, and partnerships, holding senior leadership roles at VICE, Condé Nast, and i-D, and launching Refinery29’s European business.

Consulting with Cape Creative, Jacqui led France and Netherlands strategy for Airbnb Experience ‘Originals’—curating standout experiences across Paris, Marseille, Nice, and Amsterdam, and shaping the next wave of the creator economy.

She previously rebranded and relaunched The Lovie Awards, Europe’s leading platform for internet culture, securing key partnerships with Highsnobiety, FRIEZE, It’s Nice That, Advertising Week Europe, and a multi-year Snap sponsorship.

Throughout her career, Jacqui has developed creative programs for brands including Amazon, Nike, Gucci, Diageo, LVMH, Snapchat, Walgreens Boots Alliance, and Net-a-Porter.

She’s facilitated talks and workshops for Snapchat, Meta, Pernod Ricard, Advertising Week Europe, and My Little Paris, and continues to collaborate with founders and teams building at the intersection of creativity, commerce, and culture.

Cool People Like Working With Us

  • "Jacqui is one of the very few people who is both a storyteller and a strategist. When we met she was at Vogue, pitching to us at Mulberry. Her ability to quickly understand the business objectives and marry that with a sales pitch so compelling that the whole management board agreed to a significant shift in not only budget but also how we were structured as a business was testament to Jacqui's smart business acumen. I continue to shape projects, garner advice and ultimately have fun pondering life with Jacqui. A true gem."

    Shona Campbell, Chief Marketing and Growth Officer, Ottolenghi

  • “Jacqui has been a huge and valuable support strategising and evaluating new revenue categories with us.”

    Max Berger, Chief Commercial Officer, Highsnobiety

  • “Across the span of 15 years building and growing Refinery29 (and eventually selling it to Vice Media Group), Jacqueline Kavanagh was one of the most remarkable and treasured collaborators I encountered. It’s incredibly rare to find someone so dedicated to support and solving problems who is also so visionary and imaginative. Tackling complex projects on a global stage alongside Jacqueline was both inspiring and invigorating. She is as warm, mature and grounded as she is ambitious and disciplined, and Par is a beautiful and very timely example of truly essential creative strategy with an eye toward the future.”

    Christene Barberich, Founder & Editor-in-Chief, Refinery29

  • “Jacqueline is a wonderful collaborator who truly understands how to unlock value on both sides to deliver great strategic partnerships. Par came to us with a unique opportunity and from the get-go we were impressed by how well they understood the nuances of our brand and how we work. Not only that but Jacqueline is an absolute joy to work with; warm, never pushy and intuitive. I can’t recommend her highly enough.”

    Kizzy Thompson, Head of Strategy, Business of Fashion

  • "We got a tremendous amount of business value from the conversations and partnerships you opened for us, and we learned a lot in the process. Thank you for helping us to grow."

    Thomas Iwasaki, Chief Product Officer, Brandlive

  • "Jacqueline Kavanagh is the rarest of finds in our professional industry. She consistently delivered results for the Webby Group and exceeded expectations. Jacqueline brought remarkable goal-oriented talent, exceptional creativity, vision, and taste that drove our projects forward with innovative thinking, making every challenge an opportunity for growth and success. A true collaborator, Jacquie has a unique ability to get the most out of people by uplifting the team; she has a natural knack for boosting morale and creating an environment where everyone feels valued and empowered to contribute their best. When she is dedicated to a project, she truly gives it her all; it is a beautiful thing to be part of."

    Claire Graves, President of Webby Awards Group